Privacy policy

Draft based on the current policy (effective Aug 7, 2025), updated for online booking, chat and texting. FMC should have this reviewed before launch.

Information we collect

We collect information you give us, such as when you send a message, chat with us or book an appointment, and information your device sends automatically, such as your browser type, IP address and pages visited.

How we use it

We use your information to respond to you, schedule and remind you of appointments, improve our website and, with your consent, send you texts about your request. Protected health information is handled under our Notice of Privacy Practices.

Third-party services

This website uses third-party tools to provide online booking, intake forms, the patient portal, chat and contact forms. These providers process your information on our behalf under their own security commitments and, where required, business associate agreements.

Analytics

We measure website visits with privacy-friendly analytics that do not use cookies or advertising trackers. We do not use advertising pixels on pages about conditions, treatments, booking or contact.

Text messages

If you opt in to texts, message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. We do not sell or share your mobile number for marketing.

Security

We use commercially reasonable safeguards to protect your information, but no method of transmission or storage is completely secure.

Retention

We keep personal information only as long as needed for the purposes above, then delete or anonymize it unless the law requires us to keep it.

Children

Our website is not directed to children under 13, and we do not knowingly collect their information online.

Your choices

You may decline to share information, ask what we hold about you, ask us to correct it, and opt out of marketing messages.

Links to other sites

We are not responsible for the privacy practices of websites we link to.

Changes

We may update this policy and will post the new version on this page.

Notice of Privacy Practices

How we use and protect your medical information is described in our HIPAA Notice of Privacy Practices, available at the front desk and online (link coming soon).

Contact

Florida Medical Center, 2614 Jenks Ave, Panama City, FL 32405 · 850.215.3000